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The well-structured designs are powerful and clean. Muller- Brockmann’s work includes more colour than the previous two designers and I believe there are more aspects to focus on. I like these posters because again they are simple and the positioning of the type has been well thought through using a coherent structure. The black and white photography is also something I notice is used a lot in Swiss designs as it is simple and eye- catching.Īgain black and white is used in these designs with a little red being introduced on the left poster. The type in this design is clean and positioned in a forceful way rotated and bold. I really like this poster design because it shows how minimal elements arranged in a sophisticated manner can be so powerful and effective. The Swiss Grid Style was developed by Swiss designers like Armin Hoffman (1920), Emil Ruder (1914–1970) and Josef Muller-Brockmann (1914-1996).įocusing on the strength of simplicity and the quality of being graceful. (2007) Designing with Grid-based Apporach. Also these type of designs “enhance the visual experience of visitors”. The main concept of using grid systems in designing is to create a strong visual design which has balance and coherence. (2009) Lessons from Swiss Style Graphic Design. Using the grid systems allows you to arrange elements within a design well and in an orderly manner.ĭiogo Terror. Basic grid systems have been around ever since the middle ages but a group of graphic designers created a more logical and organised structure to work from. A grid system is a grid which is able to help graphic designers in organising information on a page.